Digital Sales & Marketing Strategist
Founder of The Digital Distributor™ Program
Author of The Digital Distributor | Six Steps to Accelerate Sales
... a business consultant specializing in digital sales and marketing strategies for the wholesale distribution industry. By identifying digital growth opportunities for distributors and aligning with innovative marketing solutions, her strategies help distributors increase new and recurring sales, customer spend, customer retention, and profitability.
... the owner of Next Level iMedia, the founder of The Digital Distributor™ Program, and the author of the book, "The Digital Distributor | Six Steps to Accelerate Sales" (available at the MDM.com store).
Susan Merlo is an industry expert who coaches distributors on how to implement successful digital sales and marketing strategies.
She is available for keynote addresses, webcasts, podcasts and training programs about how distributors can benefit more greatly from a digital sales transformation or sales enablement program. Susan also offers done-for-you and done-with-you services based on the steps inside The Digital Distributor™ Program.
See below for writing and speaking examples.
Want to gain a new perspective of what it takes to thrive using digital sales and marketing strategies?
Contact Susan today and see how she will take your company to a new level by applying the principles of this amazing program.
Building Marketing and Sales Funnels
For Your Business
A Step by Step Guide - April, 2023
Powerful Sales Funnel That
Stay Filled to the Brim
The Digital Distributor™ Program helps wholesale distributors build a stronger hybrid sales model that leverages proven digital sales and marketing strategies, generating an unprecedented number of leads inside your sales funnels to be nurtured and qualified BEFORE passing them on to sales.
Written to save distributors years of expensive trial and error, the six steps contained in this book are based on The Digital Distributor Program.
Generate a greater ROI from your digital transformation. Increase your company’s productivity, reduce customer acquisition costs, and make smarter, more data-driven decisions. You'll deliver a finer customer experience, improve collaboration across departments, and increase agility -- all having a direct and positive impact on your your bottom line. Your digital transformation awaits, and this book is a distributor's detailed how-to guide to make it happen.
"Susan provides an excellent roadmap for distributors to follow. I have personally worked with Susan for the last two years while launching our digital marketing initiatives at BPI. She is a wealth of knowledge, and distribution leaders would be wise to follow her six steps as they look to innovate their sales and marketing strategies for the future.”
Kyle Schull, President Building Products Inc.
"Susan's playbook gives you step-by-step instructions on what we all need to do to communicate our value to more people. Follow Susan’s compass, and you will find your distribution company surrounded with more customers for whom you are better fit to help solve their problems."
Brian Peters, President Peters Supply, Inc.
“As a distributor we are struggling with the developing of an introduction or invitation to see customers face-to-face. I can see how Susan's digital tools will lead us to introductions and invites for face-to-face meetings at the right point in the sales process. Great timing Susan!”
Jim Banovich, CEO Marsh Electronics
"Susan shares the latest in B2B marketing and supports it all with case studies from distribution companies; and unlike most others, she prescribes the very next step you must take to market in a post pandemic world (with downloadable worksheets!)"
Dirk Beveridge, Founder, UnleashWD and We Supply America
"We are all deluged with the ‘change now or die’ message. This is a program of six steps that examines how to start and how the pieces fit together. It provides very tangible and specific examples of what the new normal will look like for an industrial distributor."
Mike Marks, Founding Partner
Indian River Consulting Group
"The age of acceleration is upon us! Susan presents a robust roadmap for distributors to compete online effectively. As a distributor, if you are unsure where to begin, Susan’s framework is a compelling starting point. Susan has done all the hard work for you. It’s time for us to get moving."
“Susan provides indispensable insights and executable actions for immediately growing sales and delighting customers, and at the same time, building a foundation for B2B innovations and the future of distribution. This book is a must read for every distributor leader and rising star!”
Mark Dancer, CEO
Network for Business Innovation