"Whether you are aligning your sales and marketing teams, learning more about your buyer personas, or re-examining your marketing automation projects, the time is now to take a new approach to learning more about your current customers and engaging new ones."

"We are all deluged with the ‘change now or die’ message. This is a program of six steps that examines how to start and how the pieces fit together. It provides very tangible and specific examples of what the new normal will look like for an industrial distributor."

"Most distributors are good at putting customers into standard channel segments. But, Susan’s distributor case studies illustrate how to further refine segments into actionable personas that will make marketing collateral and decisions more effective."

 "The age of acceleration is upon us! Susan presents a robust roadmap for distributors to compete online effectively. As a distributor, if you are unsure where to begin, Susan’s framework is a compelling starting point. Susan has done all the hard work for you. It’s time for us to get moving."

 “As a distributor we are struggling with the developing of an introduction or invitation to see customers face-to-face. I can see how these digital tools will lead us to introductions and invites for face-to-face meetings at the right point in the sales process. Great timing Susan!”

"Susan shares the latest in B2B marketing and supports it all with case studies from distribution companies; and unlike most others, she prescribes the very next step you must take to market in a post pandemic world (with downloadable worksheets!)"

 “What I like most about this book are the carefully laid out step-by-step guidelines for developing an online marketing and sales plan. This is a DIY approach that includes all the collateral material, downloadable from the publisher’s website, required to facilitate an in-house project."

 "Susan has surely laid out a clear and detailed roadmap to change. She’s identified the core elements that will best position distributors for change, and she’s provided workbook exercises and very digestible instruction." 

"This playbook gives you step-by-step instructions on what we all need to do to communicate our value to more people. Follow Susan’s compass, and you will find your distribution company surrounded with more customers for whom you are better fit to help solve their problems."

“Susan provides indispensable insights and executable actions for immediately growing sales and delighting customers, and at the same time, building a foundation for B2B innovations and the future of distribution. This book is a must read for every distributor leader and rising star!”

"An excellent roadmap for distributors to follow. I have personally worked with Susan for the last two years while launching our digital marketing initiatives at BPI. She is a wealth of knowledge, and distribution leaders would be wise to follow her six steps as they look to innovate their sales and marketing strategies for the future.”

 “After reading the book, distributors and wholesalers should be able to implement some of the digestible instructions Susan included in this book. I couldn’t put it down. It saves so much time with its roadmap approach.”