What is The Digital Distributor™ Program?

It's a Program

The Digital Distributor™ is an immediately actionable, six-step program and learning community that will maximize the results from a distributor's digital sales transformation.

For Distributors

It's designed for distributors who want to succeed at digital sales and marketing strategies but who are struggling with implementation, generating results, or suffering from a lack of resources.

And it Works!

Think of The Digital Distributor Program as the results-generating ‘Secret Sauce’ that you're sure must exist, yet seems to be forever lingering just beyond your grasp. 

The Digital Distributor Program is endorsed by the industry's most respected leaders!
Take a look at what they're saying!

Available in a Format that Suits Your Company's Learning Style!

“As a distributor we are struggling with the developing of an introduction or invitation to see customers face-to-face. I can see how these digital tools will lead us to introductions and invites for face-to-face meetings at the right point in the sales process. Great timing Susan!”

Jim Banovich
CEO, Marsh Electronics

"Susan shares the latest in B2B marketing and supports it all with case studies from distribution companies; and unlike most others, she prescribes the very next step you must take to market in a post pandemic world (with downloadable worksheets!)"

Dirk Beveridge
Founder, UnleashWD

“What I like most about this program are the carefully laid out step-by-step guidelines for developing an online marketing and sales plan. This is a DIY approach that includes all the collateral material, downloadable from the publisher’s website, required to facilitate an in-house project."

Ken Brown
Managing Partner, Evergreen Consulting

"Susan has surely laid out a clear and detailed roadmap to change. She’s identified the core elements that will best position distributors for change, and she’s provided workbook exercises and very digestible instruction." 

Howard W. Coleman 
Principal, MCA Associates

"Whether you are aligning your sales and marketing teams, learning more about your buyer personas, or re-examining your marketing automation projects, the time is now to take a new approach to learning more about your current customers and engaging new ones." 

Scott Costa 
Publisher, tED Magazine

"We are all deluged with the ‘change now or die’ message. This is a program of six steps that examines how to start and how the pieces fit together. It provides very tangible and specific examples of what the new normal will look like for an industrial distributor." 

Mike Marks
Partner, Indian River Consulting Group

"Most distributors are good at putting customers into standard channel segments. But, Susan’s distributor case studies illustrate how to further refine segments into actionable personas that will make marketing collateral and decisions more effective." 

D. Bruce Merrifield, Jr. 
President, Merrifield Consulting

"The age of acceleration is upon us! Susan presents a robust roadmap for distributors to compete online effectively. As a distributor, if you are unsure where to begin, Susan’s framework is a compelling starting point.  Susan has done all the hard work for you. It’s time for us to get moving." 

Pradip Krishnadevarajan 
Co-Founder, ActVantage | NAW Author

"This playbook gives you step-by-step instructions on what we all need to do to communicate our value to more people. Follow Susan’s compass, and you will find your distribution company surrounded with more customers for whom you are better fit to help solve their problems." 

Brian R. Peters 
President, Peters Supply, Inc.

Get Unlimited Access to a Complete Roadmap filled with the Tools, Training, and Hands-on Guidance to ensure a successful and profit-generating digital sales and marketing transformation including: 

  •  70+ Bite-sized Streaming Videos and Case Studies that comprise the steps above, all professionally edited, neatly segmented, and easy to navigate inside a private learning portal*
  •  Downloadable Audios and Transcripts of every video*
  •  Live Weekly (or bi-weekly - your choice!) FAQ / consulting calls to keep you on course and moving forward at a steady clip*
  •  More than 3 Dozen Worksheets, Checklists, Scripts, Sample Meeting Agendas, and other Valuable Tools

Plus ...

  •  Free Access to our Exclusive Membership Community where you can interact with other distributors moving through the same process
  •  A Free Subscription to our Monthly Newsletter, keeping you informed on things that matter to this process
  •  VIP Discounts on Additional Services
  •  Up to Five FREE Copies of my Upcoming Book being published by MDM.com in 2022
  •  Access to our talented team of Done-for-You Experts 
  •  AND So Much More!!

Pre-recorded and neatly segmented, your team will move through the program easily, revisiting key areas as often as necessary on a schedule that is comfortable for all involved.

Meet with Susan every week (or every other -- it's your choice!) to stay on course and moving forward throughout the process. This is the best way to ensure your marketing team is tuned in and trained in everything they need to know!

Enroll as many employees as necessary! All stakeholders will be trained and knowledgeable about every strategy you’ve put in place. Your team will be well-equipped and can continue to maintain a forward momentum for years to come.

Ongoing access ensures everyone can learn as much or as little as necessary. New team members can step in and get fully up to speed whenever needed.

Because people have different learning styles, The Digital Distributor Program is available in several different formats so your teams can move at the pace that feels right for them.

Don't leave your company's future success to chance! This is the ONLY formula that's guaranteed to digitally position your company to keep up with and succeed at future sales and marketing changes in the industry for many years to come!

Step 1:
Create a Clear Direction for Your Sales & Marketing Teams         

Together we’ll chart and follow a path leading to the most important goal of your digital sales transformation — More Sales for Many Years to Come!

The powerful tools and guidance you'll receive in Step 1 will help you assign the right responsibilities to the right people. You'll also be fully equipped to avoid the most common barriers distributors experience during their sales transformation.

No Marketing Team? No problem! Talented specialists from our team can assist you.

Or, we can help you hire a Marketing Team to complement your Sales Team and who will give you the support and expertise you need to move your company forward with a successful plan of action.

Step 2:
Understand and Plan for Your Customers’ Needs                             

In Step 2 you'll uncover information about your target audiences that you’ll wish you knew years ago!

You, your C-Suite, and your Sales Team know a lot about your customers. But you can't be in all places at all times.

This is the point in the process where we'll extract and document every important aspect about each of your customer segments and what makes them tick. In completing this step, your entire company will know everything they need to know about your customers so they can provide for all segments' needs.

This information is what you'll use to customize your sales and marketing messaging and speak to each segment in a personalized style. We'll also begin developing a long-term plan for hard-hitting, compelling, on-point messaging that laser-targets each audience segment.  

Step 3:
Communicate Your True Value Clearly and Succinctly                       

Ensure your customers and prospects are fully aware of how good you are at what you do and how valuable a partnership with your company can be as we finish up fine-tuning the plans we will have started in Step 2.

Your unique capabilities and willingness to over-serve will become so incredibly clear to customers! They'll forever perceive you as a company that's interested in meeting their needs over yours.  

This is the step where things really begin to come together. The result of this step? Customers and prospects will realize they cannot run their businesses without you!

Step 4:
Automate with a System that Fits YOUR Company's Needs              

How can you be sure to reach the right audience at the right time with the right message in the right format? By using the right technology!

In Step 4, you'll gain a powerful understanding of which automated functions you should (or should not!) consider for your company. As a result, you'll become 100% comfortable choosing the best technology for your automation.

Follow our proprietary worksheets, checklists, and comparison tools created specifically for distributors. These tools will help us guide you to choosing tools that are compatible with your existing systems and are the best fit both short- and long-term.

If you’d like, we can help lead your set-up process, cleanse and import your data, and ensure your data is accurate and your technology is installed correctly.

Step 5:
Capture, Nurture, Qualify and Convert Your Leads Into Sales          

Chart the course to capture more Marketing-Qualified Leads (MQLs) and turn them into your most valuable Sales-Qualified Leads (SQLs) so stakeholders understand how to recognize and act upon the signals that indicate each lead's viability and value.

You'll capture, track, qualify, and score your leads so that your Sales and Marketing Teams know when Sales should take action based on a prospect’s behavior on your website or his placement in your sales cycle.

In this step we'll plot and build a lead management system that gives your salespeople incredible intel to effectively close the leads nearest to a purchase while other leads continue to be nurtured and moving through your sales funnels. This is where the rubber meets the road to ensure your salespeople continuously have a full pipeline and they spend their time on the most qualified leads.  

Step 6:
Measure and Move Forward Confidently With an Actionable Plan  

If you can't measure it, you can't improve it! In this step, you'll learn how to measure each of your strategies by its ability to contribute to the growth of your pipeline.  

We'll set up KPIs that tell the full story behind your team's efforts so you have a clear understanding of which KPIs to measure and how each tactic deployed helped drive revenue and profit.  

You'll know the ROI of every campaign you launch and the steps to take to continue improving your ROI over time.

You Deserve a Clear Digital Sales and Marketing Plan
AND a Guide to Help You Bring it to Life!

I'm Susan Merlo, founder of The Digital Distributor™, a program that walks step-by-step with wholesale distributors through their sales transformation.

Our team of specialists will meet you wherever you are in your digital sales transformation journey.

Using our proprietary six-step program, we'll create and, together with you, implement a plan uniquely tailored to your company's specific needs.

The Digital Distributor Program is guaranteed to generate outstanding results from your digital sales transformation.

Why Choose The Digital Distributor Program?

You Know That ...

To achieve a successful sales transformation, there's important work to be done.

But . . . 

Did you know that there are certain steps you simply cannot skip if you want to do this right?

And . . . 

Did you know that if you wait too long, skip a critical step, or take the wrong action, things WILL go wrong?

For Example . . . 

  •   You will NOT keep up with future advancements within the industry, falling even further behind, possibly being forced to eventually close your doors.
  •   You'll have spent a lot of money on high-priced technology that is not generating its intended ROI.
  •   Your employees' job security will diminish. Some may even move to a competitor.
  •    Your next generation of leaders will struggle to catch up, and then keep up, with your competition.
  •   The value of your company will decrease, and your legacy will look much different, and eventually it may even be lost.
  •   Companies like Amazon win. You'll race to the bottom on product pricing because your audience will never hear about or understand the true value of the solutions and services you offer.

Instead . . .  When you Follow the Digital Distributor Program, You'll Communicate Your Value, Align Your Sales and Marketing Teams, and ...

  •   You'll be ready for whatever the future brings to digital sales strategies and technology. You will be at or even ahead of the curve, moving with more agility and confidence than ever before.
  •   You'll get maximum value from the technology you have presently, and you'll make better-informed purchases of technology in the future. 
  •   You'll experience less staff turnover and build even greater trust with your employees as they see you investing wisely in the future of your company.
  •   Your next generation of leaders will be fully prepared to man the helm, and they will look forward to doing so in a company that is prepared for the future.
  •   Your legacy lives on and becomes stronger and even more established for future generations.
  •   Yes, Amazon will continue to have its strengths, but so will you! In fact, you'll be stronger than ever, delivering so many benefits to your customers that Amazon cannot. Your customers will know you better and trust you more because of the strategies you'll learn in this program!

In the meantime, join our VIP list to receive:

    - Early Announcements!
    - Discounted Pricing!
    - More Special Offers!

Stop Leaving Money on the Table.
Sign up for The Digital Distributor ... Because Your Customers Deserve Better than Amazon!

*Not included in the Done-for-You Services Option.