The Digital Distributor™ Program:
Six Steps to Accelerate Sales

How is Your Digital Sales Transformation Going?

Distributors everywhere are struggling to put a successful digital sales transformation in place.

After investing a lot of time and energy, many still experience difficulties. They know digital sales and marketing efforts can work efficiently, generate more valuable leads, and increase the trajectory in their sales cycles, but they can't seem to make it all happen!

For most distributors, the situation is:


Complex new technology and implementation issues have distributors scratching their heads, wondering how and where to start.


The 180-degree shift in distribution's new and necessary go-to-market strategies are disruptive, making stakeholders uncomfortable and anxious.


Handling even the smallest details while searching for a light at the end of the tunnel is more than most distributors want to deal with.

You Don't Have to Struggle! 

Get Ahead and Stay Ahead of Industry Changes

The race to the finish line has already begun. Now is not the time to fall behind! It's time to pull ahead and stay ahead of your competitors.  

Capture the Sales You've Been Missing

Ninety percent of the visitors to your website leave without making a purchase or contacting you. That's a lot of money being left on the table!

Edge Out Competitors and Grow Your Customer Base

The longer it takes you to 'go digital,' the harder it'll be to catch up. The distributors who survive digital's long game will be those who are best prepared.

You Deserve a Clear Digital Sales and Marketing Plan AND a Guide to Help You Bring it to Life!

Hi, I'm Susan Merlo, founder of The Digital Distributor™, a program that walks side-by-side with wholesale distributors, ensuring their digital sales and marketing transformation has an implementation plan that works.

Our team will meet you wherever you are in your digital transformation or sales enablement journey.

Using our proprietary six-step program, we'll create and, together with you, implement a plan of execution for your digital sales and marketing efforts uniquely tailored to your company's needs.

The Digital Distributor Program is guaranteed to generate outstanding results from your digital sales transformation.

What is The Digital Distributor™?

It's a Program

The Digital Distributor™ is an immediately actionable, six-step program and learning community that will maximize the results from a distributor's digital sales transformation.

For Distributors

It's designed for distributors who want to succeed at digital sales and marketing strategies but who are struggling with implementation, generating results, or suffering from a lack of resources.

And it Works!

Think of The Digital Distributor Program as the results-generating ‘Secret Sauce’ that you're sure must exist yet always seems to be forever lingering just beyond your grasp. 

Is The Digital Distributor Program What Your Company Needs?

Whether you have yet to begin, are in the midst of, or have already completed a digital sales transformation, The Digital Distributor Program is the easiest and fastest way to Maximize your Sales Transformation so that your company:

  • Generates More Quality Leads!
  • Increases Customer Retention!
  • Gains a Greater Share of Customer Wallet!
  • Pulls Ahead and Stays Ahead of Competitors!

But, be Advised!

There are no silver bullets or magic formulas! This program will require some work on the part of your company. In fact, a successful transformation of any sort requires:

  • Commitment,
  • Courage, and 
  • Full Support from Upper Management, including your C-Suite.

You’ll also need consistent action and the willingness to participate from your Sales and Marketing Departments.

"The Digital Distributor Program is for distribution companies who want to gain the greatest ROI from their investment in a digital transformation or sales enablement program. It's your fast-track to the results all distributors wish for, but most have yet to attain!"

The Breakdown of the Program

There are six core steps, each with its own comprehensive library of tools, case studies, and advanced bonus trainings that ensure your ongoing success. Every element of this program is designed to save your company years of expensive trial and error and guarantees a worthwhile ROI from your digital transformation and sales enablement program!

Step 1:
Create a Clear Direction for Your Sales & Marketing Teams         

Together we’ll chart and follow a path leading to the most important goal of your digital sales transformation — More Sales for Many Years to Come!

The powerful tools and guidance you'll receive in Step 1 will help you assign the right responsibilities to the right people. You'll also be fully equipped to avoid the most common barriers distributors experience during their sales transformation.

No Marketing Team? No problem! Talented specialists from our team can assist you.

Or, we can help you hire a Marketing Team to complement your Sales Team and who will give you the support and expertise you need to move your company forward with a successful plan of action.

Step 2:
Understand and Plan for Meeting Your Customers’  Needs             

In Step 2 you'll uncover information about your target audiences that you’ll wish you knew years ago!

You, your C-Suite, and your Sales Team know a lot about your customers. But you can't be in all places at all times.

This is the point in the process where we'll extract, document, and organize every important aspect about each of your customer segments and what makes them tick. In completing this step, your entire company will know everything they need to know about your customers so they can communicate to and provide for all segments' needs.

This information is what you'll use to customize your sales and marketing messaging and speak to each segment in a personalized style. We'll also begin developing a long-term plan for hard-hitting, compelling, on-point messaging that laser-targets each audience segment.  

Step 3:
Communicate Your True Value Clearly and Succinctly                       

Ensure your customers and prospects are fully aware of how good you are at what you do and how valuable a partnership with your company can be as we finish fine-tuning the plans we will have started in Step 2.

Your unique capabilities and willingness to over-serve will become so incredibly clear to customers! They'll forever perceive you as a company that's interested in meeting their needs over yours.  

This is the step where things really begin to come together. The result of this step? Customers and prospects will realize they cannot run their businesses without you!

Step 4:
Automate with a System that Fits YOUR Company's Needs              

How can you be sure to reach the right audience at the right time with the right message in the right format? By using the right technology!

In Step 4, you'll gain a powerful understanding of which automated functions you should (or should not!) consider for your company. As a result, you'll become 100% comfortable choosing the best technology for your automation.

Follow our proprietary worksheets, checklists, and comparison tools created specifically for distributors. These tools will help us guide you in choosing tools that are compatible with your existing systems and are the best fit both short- and long-term.

If you’d like, we can help lead your set-up process, cleanse and import your data, and ensure your data is accurate and your technology is installed correctly.

Step 5:
Capture, Nurture, Qualify and Convert Your Leads Into Sales          

Chart the course to capture more Marketing-Qualified Leads (MQLs) and turn them into your most valuable Sales-Qualified Leads (SQLs). This enables your stakeholders to recognize and act upon buyer signals that indicate each lead's viability and value.

You'll capture, track, qualify, and score your leads so that your Sales and Marketing Teams know when Sales should take action based on a prospect’s behavior on your website or his placement in your sales cycle.

In this step, we'll plot out and build a lead management system that gives your salespeople incredible intel to effectively close the leads nearest to a purchase. Meanwhile, other leads can continue to be captured, tracked, nurtured, and moved through your sales funnels. This is where the rubber meets the road to ensure your salespeople continuously have a full pipeline, and they can spend their time on the most qualified leads.  

Step 6:
Measure and Move Forward Confidently With an Actionable Plan  

If you can't measure it, you can't improve it! In this step, you'll learn how to measure each of your strategies by its ability to contribute to the growth of your pipeline.  

We'll set up KPIs that tell the full story behind your efforts so you have a clear understanding of which KPIs to measure and how each tactic deployed helped drive revenue and profit.  

You'll know the ROI of every campaign you launch and the steps to take to continue improving your ROI over time.

The Digital Distributor Program Gives You and Your Team Unlimited Access to a Complete Roadmap Filled With Everything You Need to Ensure a Successful and Profit-Generating Digital Sales Transformation, including: 

  •  70+ Bite-sized Streaming Videos, Advanced Trainings, and Case Studies that cover the steps above, all professionally edited, neatly segmented, and easy to navigate inside a private learning portal*
  •  These Streaming Videos are also available in Downloadable Audios and Transcripts*
  •  Live weekly FAQ / coaching calls with Susan to keep you on course and moving forward*
  •  More than 3 Dozen Worksheets, Checklists, Scripts, Sample Meeting Agendas, and other Valuable Tools

Plus ...

  •  Free Access to our Exclusive Membership Community where you can interact with other distributors moving through the same process
  •  A Free Subscription to our Monthly Newsletter, keeping you informed on things that matter to this process
  •  VIP Discounts on Additional Services
  •  Up to Five FREE Copies of my Upcoming Book being published by in 2022
  •  Access to our talented team of Done-for-You Experts 
  •  AND So Much More!!

Pre-recorded and neatly segmented, your team will move through the program easily and at their own pace, revisiting key areas as often as necessary on a schedule that is comfortable for all involved.

Meet with Susan every week (or every other -- it's your choice!) to stay on course and moving forward throughout the process. This is the best way to ensure your marketing team is tuned in and trained in everything they need to know!

Enroll as many employees as necessary! All stakeholders will be trained and knowledgeable about every strategy you’ve put in place. Your team will be well-equipped and can continue to maintain a forward momentum for years to come.

Ongoing access ensures everyone can learn as much or as little as necessary. New team members can step in and get fully up to speed whenever needed.

Because people have different learning styles, The Digital Distributor Program is available in several different formats so your teams can move at the pace that feels right for them.

Don't leave your company's future success to chance! This is the ONLY formula that's guaranteed to digitally position your company to keep up with and succeed at future sales and marketing changes in the industry for many years to come!

Gain Clarity, Community, Knowledge, and Results
for ALL Stakeholders!


Enjoy peace of mind knowing you’re getting the right things done in the right order.


Connect with other distributors and learn from their experience, successes, and pitfalls.


Experience distraction-free learning that fosters alignment of your teams.


Maximize your ability to communicate with, sell to, grow with, and serve your customers.

 Stay Profitable in any Economy!

The Digital Distributor Program is endorsed by the industry's most respected leaders!
Take a look at what they're saying!

“As a distributor we are struggling with the developing of an introduction or invitation to see customers face-to-face. I can see how these digital tools will lead us to introductions and invites for face-to-face meetings at the right point in the sales process. Great timing Susan!”

Jim Banovich
CEO, Marsh Electronics

"Susan shares the latest in B2B marketing and supports it all with case studies from distribution companies; and unlike most others, she prescribes the very next step you must take to market in a post pandemic world (with downloadable worksheets!)"

Dirk Beveridge
Founder, UnleashWD

“What I like most about this program are the carefully laid out step-by-step guidelines for developing an online marketing and sales plan. This is a DIY approach that includes all the collateral material, downloadable from the publisher’s website, required to facilitate an in-house project."

Ken Brown
Managing Partner, Evergreen Consulting

"Susan has surely laid out a clear and detailed roadmap to change. She’s identified the core elements that will best position distributors for change, and she’s provided workbook exercises and very digestible instruction." 

Howard W. Coleman 
Principal, MCA Associates

"Whether you are aligning your sales and marketing teams, learning more about your buyer personas, or re-examining your marketing automation projects, the time is now to take a new approach to learning more about your current customers and engaging new ones." 

Scott Costa 
Publisher, tED Magazine

"We are all deluged with the ‘change now or die’ message. This is a program of six steps that examines how to start and how the pieces fit together. It provides very tangible and specific examples of what the new normal will look like for an industrial distributor." 

Mike Marks
Partner, Indian River Consulting Group

"Most distributors are good at putting customers into standard channel segments. But, Susan’s distributor case studies illustrate how to further refine segments into actionable personas that will make marketing collateral and decisions more effective." 

D. Bruce Merrifield, Jr. 
President, Merrifield Consulting

"The age of acceleration is upon us! Susan presents a robust roadmap for distributors to compete online effectively. As a distributor, if you are unsure where to begin, Susan’s framework is a compelling starting point.  Susan has done all the hard work for you. It’s time for us to get moving." 

Pradip Krishnadevarajan 
Co-Founder, ActVantage | NAW Author

"This playbook gives you step-by-step instructions on what we all need to do to communicate our value to more people. Follow Susan’s compass, and you will find your distribution company surrounded with more customers for whom you are better fit to help solve their problems." 

Brian R. Peters 
President, Peters Supply, Inc.

The Digital Distributor Program is endorsed by the industry's most respected leaders!
Take a look at what they're saying!

Available in a Format that Suits Your Company's Learning Style!



Chat with Susan

Schedule a complimentary call and walk away with an understanding of the steps that make the most sense for your distribution company.


Get a Customized Plan

Get a digital sales and marketing plan that accounts for any current deficiencies and reinforces your strengths. We'll even train your marketing team!


Dominate Digital

With a high-functioning sales and marketing system and a work-while-you-sleep online presence, you'll enjoy a much fuller pipeline.

In the meantime, join our VIP list to receive:

    - Early Announcements!
    - Discounted Pricing!
    - More Special Offers!


Why Choose The Digital Distributor Program?

You Know That ...

To achieve a successful sales transformation, there's important work to be done.

But . . . 

Did you know that there are certain steps you simply cannot skip if you want to do this right?

And . . . 

Did you know that if you wait too long, skip a critical step, or take the wrong action, things WILL go wrong?

For Example . . . 

  •   You'll miss out on keeping up with future advancements within the industry, falling even further behind, possibly being forced to eventually close your doors.
  •   You'll have spent a lot of money on high-priced technology that you probably didn't need or that doesn't generate the ROI it was meant to.
  •   Your employees will lose the job security your company has been providing. Some may even move to a competitor.
  •   The next generation of leaders in your company will struggle to catch up with and keep up with your competition.
  •   The value of your company will decrease and your legacy will eventually be lost.
  •   Companies like Amazon win. It'll be a race to the bottom on product pricing because your audience will never hear about or understand the true value of the solutions and services you offer.

Instead . . . 

When you Follow the Digital Distributor Program, You'll Communicate Your Value, Align Your Sales and Marketing Teams and ...

  •   You'll be ready for whatever the future brings with regard to digital sales strategies and technology. You will be at or even ahead of the curve, moving with more agility and confidence than ever before.
  •   You'll get maximum value from the technology you've already brought in, and you'll make better- informed purchases of technology in the future. 
  •   You'll experience less staff turnover and build even greater trust with your employees as they see you investing wisely in the future of your company.
  •   Your next generation of leaders will be fully prepared to man the helm, and they will look forward to doing so in a company that is ready for the future.
  •   Your legacy lives on and becomes stronger and even more established for future generations.
  •   Yes, Amazon will continue to have its strengths, but so will you! In fact, you'll be stronger than ever, offering many benefits to your customers that Amazon cannot. The difference is ... Your customers will know you better and trust you more because of the strategies you'll learn in this program!

Stop Leaving Money on the Table.
Join The Digital Distributor Program ... Because Your Customers Deserve Better than Amazon!

*Not included in the Done-for-You Services Option.