You have marketing materials. But do you have a marketing function?

There’s a difference. And it’s why good sales teams lose deals to competitors they should be beating.

Most wholesale distributors are missing a marketing infrastructure built to support the sales process. That gap is costing real money.

Distribution Marketing Gap Assessment on a computer screen

Take the Distribution Marketing Gap Assessment

Most distributors have MarCom. That’s not a marketing function.

Emails, sell sheets, the occasional trade show. That’s not a marketing function.

A real marketing function keeps prospects warm between rep calls. It tells your team who’s ready to buy and who’s still kicking tires. It builds a digital presence that makes a buyer trust you before they ever pick up the phone. It captures your sales process, your competitive positioning, and your customer knowledge, and makes all of it accessible to everyone on your team, not just the rep who’s been there for twenty years.

Without it, your best reps are doing that work themselves, or it isn’t getting done at all. Either way, you’re losing deals you never knew were in play.

Built for distribution.

A decade working exclusively with wholesale distributors means we already understand the margin pressures, the long sales cycles, the rep culture, and the ERP realities that make this industry different from every other B2B category. No onboarding required.

We build marketing functions for distributors: the strategy, infrastructure, automation, content systems, and AI tools that let your team keep producing without going back to an agency every time you need something new.

The starting point varies by client. The goal doesn’t: a marketing function that makes your sales team more effective, your pipeline more predictable, and your business harder to compete against.

What clients say:

“Susan captured what our best guys just knew how to do well and turned it into something the whole team can use. She created enablement tools, sales training guides, and AI agents, all based on how our best guys sell and build relationships in the field. Now every rep has a way to sell that based on a system and best practices, and we can already point to branches where it’s working.”

CEO, Building Supplies Distributor

“We had a website and a newsletter, but they weren’t working together as a system. Susan built the infrastructure we were missing, including marketing automation and lead scoring in Ontraport, as well as custom AI content agents for each of our verticals. She also changed how we think about content and led a refresh of our website. We used to write about our products and our company. Now we write to target our customers, their goals, and their pain points.”

Mike Tuohy, Owner, AOP Technologies

“Susan built a content engine trained on how our team talks, how our buyers think, and what our products do. She developed detailed profiles for each of our customer segments so the content speaks directly to each one. Now our team can generate case studies, social posts, articles, landing page copy, product descriptions, lead magnets, customer tools, etc., all in our voice, for any of our verticals.”

Murl Landman, CEO, National Chemicals, Inc.

Who we’ve worked with:

Not sure where to start? Start here.

Spend two minutes and find out where your marketing is costing you sales, and what to fix first.

Take the Distribution Marketing Gap Assessment

Already know what you need?

If you’re ready to build the function, not just the materials, let’s talk about what that looks like for your business.

No pitch. Just an honest conversation with someone who’s been inside enough distribution businesses to know what’s missing and what it takes to fix it.

Book a Call with Susan