You have marketing materials, but do they help drive sales?

Most wholesale distributors are missing a marketing infrastructure built to support the sales process. That gap is costing real money.

Distribution Marketing Gap Assessment on a computer screen

Take the Distribution Marketing Gap Assessment

The Digital Distributor helps wholesale distributors drive more business through process-driven marketing that’s measurable, repeatable, and built to support their sales teams.

Founded by Susan Merlo, author of The Digital Distributor: Six Steps to Accelerate Sales (published by Modern Distribution Management), The Digital Distributor has served wholesale distributors for over a decade.

Most distributors have MarCom.

Emails, sell sheets, and the occasional trade show are not enough.

Process-driven marketing keeps prospects warm between rep calls. It tells your team who’s ready to buy and who’s still kicking tires. It gets you in front of buyers who don’t know who you are yet, so they trust you before they ever pick up the phone. And it turns your sales process, your competitive positioning, and your customer knowledge into a playbook everyone on your team can use, not just the rep who’s been there for twenty years.

Built for distribution.

Over a decade working exclusively with wholesale distributors means we already understand the margin pressures, the long sales cycles, the rep culture, and the ERP realities that make this industry different from every other B2B category.

The Digital Distributor builds process-driven marketing for distributors: the strategy and infrastructure, sales enablement, content systems, marketing automation, and AI tools, plus training so your team runs it all without going back to an agency every time you need something new.

The starting point varies by client. The goal doesn’t: marketing that makes your sales team more effective, your pipeline more predictable, and your business harder to compete against.

What clients say:

“Susan captured what our best guys just knew how to do well and turned it into something the whole team can use. She created enablement tools, sales training guides, and AI agents, all based on how our best guys sell and build relationships in the field. Now every rep has a way to sell that based on a system and best practices, and we can already point to branches where it’s working.”

CEO, Building Supplies Distributor

“We had a website and a newsletter, but they weren’t working together as a system. Susan built the infrastructure we were missing, including marketing automation and lead scoring in Ontraport, as well as custom AI content agents for each of our verticals. She also changed how we think about content and led a refresh of our website. We used to write about our products and our company. Now we write to target our customers, their goals, and their pain points.”

Mike Tuohy, Owner, AOP Technologies

“Susan built a content engine trained on how our team talks, how our buyers think, and what our products do. She developed detailed profiles for each of our customer segments so the content speaks directly to each one. Now our team can generate case studies, social posts, articles, landing page copy, product descriptions, lead magnets, customer tools, etc., all in our voice, for any of our verticals.”

Murl Landman, CEO, National Chemicals, Inc.

Who we’ve worked with:

This is about making more sales.

Your sales team should be getting more out of your marketing. I’ve seen inside enough distribution businesses to know what’s missing and what it takes to fix it. I’ll find yours when we talk. No pitch, just an honest conversation.

Book a Call with Susan